Constant Contact + WooCommerce vs GTM4WP - Google Tag Manager for WordPress
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| Feature | Constant Contact + WooCommerce v2.4.3 · checked 23 Oct 2026 Free · ★ 1.8/5 Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1,000+ | 700,000+ |
| Last updated | April 27, 2026 | October 12, 2026 |
| Editions | Constant Contact + WooCommerce | GTM4WP - Google Tag Manager for WordPress |
| Pros | Syncs WooCommerce customers into Constant Contact; Newsletter opt-in at checkout; Tracks abandoned checkouts for follow-up emails | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Requires a Constant Contact account and connection; Connection flow hands off to Constant Contact's site; Only useful for WooCommerce stores that use Constant Contact | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Customer and order sync to Constant Contact through WooCommerce webhooks, Newsletter opt-in checkbox at checkout, Newsletter opt-in in the block checkout, Abandoned checkout capture for follow-up emails, Daily cleanup of expired checkouts | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Constant Contact | — | |
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | Contact Form 7, Polylang, WPML |
| Requires WordPress | 5.2.2 | 6.3 |
| Requires PHP | 7.2 | 8.0 |
| Tested up to | 7.0 | 7.1 |
| Phones home | No | No |
| External services | api.wordpress.org, fonts.googleapis.com | www.googletagmanager.com |