Kit (formerly ConvertKit) for WooCommerce vs GTM4WP - Google Tag Manager for WordPress
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| Feature | Kit (formerly ConvertKit) for WooCommerce v2.2.2 · checked 23 Oct 2026 Free · ★ 5.0/5 Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 4,000+ | 700,000+ |
| Last updated | October 15, 2026 | October 12, 2026 |
| Editions | Kit (formerly ConvertKit) for WooCommerce | GTM4WP - Google Tag Manager for WordPress |
| Pros | Sends WooCommerce customers and purchase data to Kit automatically; Checkout opt-in checkbox, plus a block-editor opt-in block; Per-product tags, forms and sequences in the product editor | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Requires a Kit account and an OAuth connection to work; Abandoned cart capture is optional and must be switched on | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Send orders to Kit as purchases, Checkout opt-in checkbox, Block-editor checkout opt-in block, Per-product Kit tags, forms and sequences, Optional abandoned cart email capture, WooCommerce Subscriptions support, WP-CLI command to sync past orders | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Kit (ConvertKit) API | — | |
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | WooCommerce Subscriptions | Contact Form 7, Polylang, WPML |
| Requires WordPress | 5.0 | 6.3 |
| Requires PHP | 7.1 | 8.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | api.kit.com | www.googletagmanager.com |