WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer vs GTM4WP - Google Tag Manager for WordPress
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer v2.1.8 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 10,000+ | 700,000+ |
| Last updated | August 18, 2026 | October 12, 2026 |
| Editions | WebToffee eCommerce Marketing Automation · WebToffee Marketing app ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Visual editor for WooCommerce emails with live preview; Test emails can go to several recipients; Marketing app connection is optional | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Popups and automations depend on the external WebToffee Marketing app; Connecting sends store data to third-party services | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Visual WooCommerce email customizer, Live email preview, WooCommerce email template override, Popups and email automations from the connected app ($) | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Marketing | WebToffee Marketing app (Storefrog) ($) | — |
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | Contact Form 7, Polylang, WPML |
| Requires WordPress | 6.0 | 6.3 |
| Requires PHP | 5.6 | 8.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | feedback.webtoffee.com, marketing.webtoffee.com, api.marketing.webtoffee.com, media.storefrog.com, ema-services.storefrog.com | www.googletagmanager.com |