Drip for WooCommerce vs GTM4WP - Google Tag Manager for WordPress
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| Feature | Drip for WooCommerce v1.1.10 · checked 23 Oct 2026 Free · ★ 5.0/5 Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1,000+ | 700,000+ |
| Last updated | September 3, 2026 | October 12, 2026 |
| Editions | Drip for WooCommerce | GTM4WP - Google Tag Manager for WordPress |
| Pros | Official Drip connector for WooCommerce stores; Sends cart and product view events for automation workflows; Optional sign-up checkbox at checkout | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Requires a Drip account; nothing useful works without it; Loads a Drip tracking script from tag.getdrip.com on the front end | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Drip tracking script on the front end, Cart events sent to Drip, Product view events, Customer identified on order thank-you page, Email sign-up checkbox at checkout, Plugin version header on Drip webhooks | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Drip | — | |
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | Contact Form 7, Polylang, WPML |
| Requires WordPress | 4.6 | 6.3 |
| Requires PHP | — | 8.0 |
| Tested up to | 7.1.0 | 7.1 |
| Phones home | No | No |
| External services | tag.getdrip.com | www.googletagmanager.com |