GTM4WP - Google Tag Manager for WordPress vs PayPal Events
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | PayPal Events v1.4.2 · checked 23 Oct 2026 Free · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 1,000+ |
| Last updated | October 12, 2026 | August 22, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Easy PayPal Events & Tickets · Easy PayPal Events Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Ticket buttons placed with one shortcode; Orders listed in the admin with bulk actions; Confirmation emails to buyer and site admin; PayPal sandbox mode for testing |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Free edition limited to three items per event; Pro upgrade needed for tax, custom button image and return URL per event; Relies on PayPal only, with no other gateway |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Event and ticket button admin, Shortcode to place ticket buttons, Orders list with bulk actions, Order confirmation emails to buyer and admin, QR code ticket scan page, PayPal sandbox mode setting |
| Integrations | ||
| Payment | — | PayPal |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 3.5 |
| Requires PHP | 8.0 | 5.6 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |
| Shortcodes | — | 1 |