GTM4WP - Google Tag Manager for WordPress vs Easy PayPal Shopping Cart
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Easy PayPal Shopping Cart v1.1.12 · checked 23 Oct 2026 Free · ★ 3.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 1,000+ |
| Last updated | October 12, 2026 | August 22, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Easy PayPal Shopping Cart · Easy PayPal Shopping Cart Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Add to cart buttons placed with shortcodes; Separate cart shortcode for a PayPal cart; Sandbox mode for testing before going live |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | No tax, shipping or option fields in the free edition; Checkout is handled entirely by PayPal; Pro upgrade needed for custom button images |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Add to Cart button shortcode, PayPal cart shortcode, Settings page with PayPal account and mode, PayPal sandbox mode, Editor media button to insert the shortcode |
| Integrations | ||
| Payment | — | PayPal |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 3.0 |
| Requires PHP | 8.0 | 5.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |
| Shortcodes | — | 2 |