GTM4WP - Google Tag Manager for WordPress vs Enhanced Ecommerce Google Analytics
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Enhanced Ecommerce Google Analytics v7.2.27 · checked 23 Oct 2026 Free + paid · ★ 4.3/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 10,000+ |
| Last updated | October 12, 2026 | September 30, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Conversios.io - All-in-one Google Analytics, Pixels and Product Feed Manager for WooCommerce · Enhanced E-commerce Pro for WooCommerce Store (companion add-on) ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | GA4 purchase events and Tag Manager setup for WooCommerce; Meta, TikTok and Pinterest pixel settings in one place; Tracking for Gravity Forms and Contact Form 7 submissions |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Google Ads conversions and advanced reports need the Pro add-on; Activation sends the admin email and site domain to the vendor |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | GA4 purchase events pushed to the dataLayer, Google Tag Manager container on the storefront, TikTok pixel ID setting with purchase data, Pinterest pixel ID setting, Facebook (Meta) pixel settings screen, Gravity Forms confirmation tracking, Contact Form 7 submission tracking, Advanced ecommerce, Google Ads and Meta reports behind a Pro upsell ($), Detects the separate Enhanced E-commerce Pro add-on ($) |
| Integrations | ||
| Analytics | Google Tag Manager | Google Analytics 4, Google Tag Manager |
| Social | — | Meta Pixel, TikTok Ads pixel, Pinterest tag |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Gravity Forms, Contact Form 7 |
| Other | — | Conversios API (connect.conversios.io) |
| Requires WordPress | 6.3 | 6.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | Yes |
| External services | www.googletagmanager.com | connect.conversios.io |