GTM4WP - Google Tag Manager for WordPress vs PayPal Express Checkout Payment Gateway for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | PayPal Express Checkout Payment Gateway for WooCommerce v1.9.5 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 6,000+ |
| Last updated | October 12, 2026 | October 8, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Payment Gateway of PayPal for WooCommerce (Free) · Payment Gateway of PayPal for WooCommerce (Premium) ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Express and Smart buttons on cart and checkout pages; Pay Later and Venmo offered where PayPal makes them available; Sandbox and live modes |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Product-page buttons and mini-cart need the paid version; Refunds from the order screen need the paid version; Requires a PayPal developer account with API credentials |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Smart Payment Buttons on checkout, Express Checkout button on the cart page, Pay Later and Venmo payment methods, Sandbox and live API environments |
| Integrations | ||
| Payment | — | PayPal |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 5.6 |
| Requires PHP | 8.0 | 7.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api-m.paypal.com, api-m.sandbox.paypal.com, www.paypal.com |