GTM4WP - Google Tag Manager for WordPress vs Faire for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Faire for WooCommerce v1.15.0 · checked 23 Oct 2026 Free · ★ 3.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 800+ |
| Last updated | October 12, 2026 | October 16, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Faire for WooCommerce |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Syncs products and orders between WooCommerce and Faire; Adds Faire shipment tracking to WooCommerce orders; Works with WPML product translations |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a Faire account with API access; Requires WooCommerce to be active; Depends on Faire's external API at www.faire.com |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Product sync to Faire, Faire order import as WooCommerce orders, Faire shipment tracking added to WooCommerce orders, Brand sync, WPML product translation support, Sync report and import log |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | Faire, WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | WPML |
| Requires WordPress | 6.3 | 6.5 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | www.faire.com, www.staging.faire.dev |