GTM4WP - Google Tag Manager for WordPress vs Fashion Designer
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Fashion Designer v1.5.1 · checked 23 Oct 2026 Free · ★ 5.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 300+ |
| Last updated | October 12, 2026 | October 14, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Fashion Designer · Fashion Designer Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Fashion-focused layout with About, Contact and Social widgets; Guided demo content import from the theme dashboard; WooCommerce support and typography controls |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Free version limits the slider to three slides; Category and footer options are upsold to the paid Pro edition |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | About, Contact and Social widgets, Guided demo content import, Typography controls, Pro sections and upgrade buttons |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | Google Fonts |
| Requires WordPress | 6.3 | 5.0 |
| Requires PHP | 8.0 | 7.2 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |