GTM4WP - Google Tag Manager for WordPress vs Filter Everything
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Filter Everything v1.9.7 · checked 23 Oct 2026 Free + paid · ★ 4.6/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 50,000+ |
| Last updated | October 12, 2026 | September 22, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Filter Everything · Filter Everything Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Filters from taxonomies, attributes and custom fields; Block, shortcode and Elementor widget placement; Works with Polylang and WPML translations |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Some filter types and placements need the Pro licence; Requires some setup to build each filter set; Interacts with theme and builder templates that may need tweaks |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Gutenberg filter block, Elementor chips widget, Filter shortcodes (chips, sort, widget, posts found), Filters settings page, Pro licence activation and removal ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Polylang, WPML, Divi, Elementor, Beaver Builder, Advanced Custom Fields |
| Requires WordPress | 6.3 | 6.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | filtereverything.pro, wordpress.org |
| Blocks | — | 5 |
| Shortcodes | — | 4 |