GTM4WP - Google Tag Manager for WordPress vs Flexible Shipping PRO
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Flexible Shipping PRO v4.1.3 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Flexible Shipping PRO ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Shipping class conditions for table rates; Extra cost options beyond the free plugin; Builds on the free Flexible Shipping plugin |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Paid licence needed; Needs the free Flexible Shipping plugin active; Licence activation goes through the vendor |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Shipping class settings for table rates ($), Cost based on cart value ($), Licence activation and subscription links ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | Octolize licence server ($) |
| Requires WordPress | 6.3 | 6.4 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | octol.io, mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, data.octolize.org, testdata.octolize.org, data.wpdesk.org |