GTM4WP - Google Tag Manager for WordPress vs Flexible Shipping
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Flexible Shipping v6.13.5 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 100,000+ |
| Last updated | October 12, 2026 | October 22, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Flexible Shipping · Flexible Shipping PRO ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Weight and cart-total based shipping rates; Table rate methods can be duplicated and imported or exported; Free core with WooCommerce shipping zones |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Shipping class rules need the PRO plugin; Advanced cost options need PRO; Rules get complex in large rate tables |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Table rate shipping method per zone, Shipping cost calculated from the cart, Unit weight shortcode, Table rate import and export (JSON), Shipping class rule conditions (upgrade prompt) ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 6.4 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | octolize.com, octol.io, mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, data.octolize.org, testdata.octolize.org, data.wpdesk.org |
| Blocks | — | 2 |
| Shortcodes | — | 2 |