GTM4WP - Google Tag Manager for WordPress vs Flux Checkout
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Flux Checkout v2.24.0 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Flux Checkout ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Multi-step checkout with configurable elements; Ready-made checkout patterns and a custom thank-you page; Compatibility code for Stripe express buttons and Mailchimp for WooCommerce |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Paid product that needs a licence for updates and support; Requires WooCommerce to be active; Third-party integrations depend on separate compatibility files |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Multi-step checkout flow ($), Configurable checkout elements ($), Ready-made checkout layout patterns ($), Custom thank-you page ($), Cross-sells on the checkout ($), Compatibility with the WooCommerce block checkout ($), Declares WooCommerce HPOS compatibility ($) |
| Integrations | ||
| Payment | — | Stripe (express checkout buttons) ($), Authorize.Net (SkyVerge plugin) ($) |
| — | Mailchimp for WooCommerce ($) | |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 4.7.4 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | undefined |
| Phones home | No | No |
| External services | www.googletagmanager.com | iconicwp.com |
| Blocks | — | 2 |
| Shortcodes | — | 1 |