GTM4WP - Google Tag Manager for WordPress vs WP Full Picture
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WP Full Picture v10.1.2.3 · checked 23 Oct 2026 Free + paid · ★ 5.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 3,000+ |
| Last updated | October 12, 2026 | October 13, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | WP Full Picture · WP Full Picture Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Consent banner that holds tracking until consent is given; Google Tag Manager, GA4, Meta Pixel and several other tags in one place; WooCommerce event tracking included |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Some modules need the Premium version; Relies on the vendor's Freemius SDK for licensing and upgrades; Premium modules are locked behind a licence check |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Cookie consent banner and consent management, WooCommerce event tracking, Second Google Analytics property ($), Custom triggers ($), Analytics dashboards |
| Integrations | ||
| Analytics | Google Tag Manager | Google Analytics, Matomo |
| Social | — | Meta Pixel, LinkedIn Insight, TikTok Pixel |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 5.4 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1.3 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | api.freemius-local.com, sandbox-api.freemius, checkout.freemius-local.com |
| Shortcodes | — | 3 |