GTM4WP - Google Tag Manager for WordPress vs FunnelKit Funnel Builder Pro
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | FunnelKit Funnel Builder Pro v3.16.0.7 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | FunnelKit Funnel Builder Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | One-click post-purchase upsells across several payment gateways; Order bumps and A/B tests for checkout; Pro checkout with multistep field options |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs the free Funnel Builder plugin active; Paid product that needs a licence for updates; Upsell payments depend on each gateway's own integration |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | One-click post-purchase upsells ($), Order bumps on checkout ($), A/B tests for funnel pages ($), Pro checkout with multistep field options ($) |
| Integrations | ||
| Payment | — | PayPal ($), Stripe ($), Braintree ($), Mollie ($), Authorize.Net ($), Square ($) |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 4.9.0 |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | 7.1.0 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | api-3t.paypal.com, api-3t.sandbox.paypal.com |
| Shortcodes | — | 35 |
| Custom tables | — | 3 |