GTM4WP - Google Tag Manager for WordPress vs FunnelKit Funnel Builder
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | FunnelKit Funnel Builder v3.17.0.1 · checked 23 Oct 2026 Free + paid · ★ 5.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 30,000+ |
| Last updated | October 12, 2026 | October 21, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | FunnelKit Funnel Builder · FunnelKit Funnel Builder Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Replaces the WooCommerce checkout store-wide with ready templates; Opt-in, sales and thank-you pages included free; Works with the native WooCommerce payment gateways |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Order bumps, one-click upsells and A/B tests need Pro; Adds its own admin menus and dashboards; Upgrade prompts to Pro appear in admin emails |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Storewide WooCommerce checkout replacement, Customisable WooCommerce thank-you pages, Opt-in and squeeze pages, Contact activity analytics |
| Integrations | ||
| Payment | — | Stripe |
| Analytics | Google Tag Manager | Meta Pixel, Google Analytics |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Divi |
| Other | — | Google reCAPTCHA |
| Requires WordPress | 6.3 | 6.2 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | graph.facebook.com, www.google.com |
| Shortcodes | — | 9 |
| Custom tables | — | 3 |