GTM4WP - Google Tag Manager for WordPress vs Gelato Integration for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Gelato Integration for WooCommerce v1.3.2.1 · checked 23 Oct 2026 Free · ★ 3.3/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 5,000+ |
| Last updated | October 12, 2026 | August 19, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Gelato Integration for WooCommerce |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Live Gelato shipping rates at checkout; Connection and status pages in the admin; Free, with no licence needed |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a Gelato account; Checkout shipping depends on Gelato's external service; Built for Gelato print-on-demand, not general shipping |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Live Gelato shipping rates at checkout, Connection flow to the Gelato dashboard, Store status check page, Gelato admin menu page |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | Gelato shipping rates API, Gelato dashboard |
| Requires WordPress | 6.3 | 3.8 |
| Requires PHP | 8.0 | 7.0 |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | No |
| External services | www.googletagmanager.com | shipping-rates.ecommerce.ie.live.gelato.tech, dashboard.gelato.com |