GTM4WP - Google Tag Manager for WordPress vs GTM Kit
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | GTM Kit v2.22.0 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 30,000+ |
| Last updated | October 12, 2026 | October 13, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | GTM Kit · GTM Kit Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Ships GA4 ecommerce data layer events for WooCommerce without custom code; Skips the container on staging, development and local sites; Site Health checks confirm the container actually reaches visitors |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Many commerce events (refunds, subscriptions, server-side orders) need the Premium add-on; Settings span many screens and can be confusing for non-developers; Anonymous usage sharing exists and must be left off if unwanted |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | WooCommerce GA4 ecommerce events, Easy Digital Downloads GA4 events, Contact Form 7 submissions to data layer, Serve Google tag from own domain, Stape server-side container loader, Exclude URL patterns from container, WordPress Site Health tests, Container left out on staging, dev and local, Premium upgrade prompts and notices |
| Integrations | ||
| Analytics | Google Tag Manager | Google Tag Manager, Stape, Mixpanel |
| E-commerce | WooCommerce | WooCommerce, Easy Digital Downloads |
| Plugins | Contact Form 7, Polylang, WPML | Contact Form 7 |
| Requires WordPress | 6.3 | 6.9 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | api-eu.mixpanel.com, jump.gtmkit.com, api.app.stape.io, api.app.eu.stape.io, g-1234.fps.goog, support.gtmkit.com |