GTM4WP - Google Tag Manager for WordPress vs Impact: Partnership Cloud
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Impact: Partnership Cloud v1.0.31 · checked 23 Oct 2026 Free · ★ 2.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 300+ |
| Last updated | October 12, 2026 | June 22, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Impact: Partnership Cloud |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Attributes WooCommerce orders to affiliate and influencer referral clicks; Setup is guided from the WordPress admin screen; Free plugin with no licence key in the code |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Requires an impact.com account, which is a separate paid service; Requires WooCommerce; no other shop plugin is supported; Sends store data to impact.com's middleman service |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Stores referral cookies (irclickid, IP, user agent) on each order, Loads the impact.com tracking script on the front end, Pushes integration settings to the impact.com middleman, Notifies the middleman when the integration is removed |
| Integrations | ||
| Marketing | — | impact.com |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 5.0 |
| Requires PHP | 8.0 | 7.0 |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | No |
| External services | www.googletagmanager.com | woocommerce-integration.impact.com, stackpath.bootstrapcdn.com |