GTM4WP - Google Tag Manager for WordPress vs Inventory Management
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Inventory Management v2.5.3 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Inventory Management ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Syncs products, categories and orders to the forecasting service; Live sync on product updates and completed orders; Stock updates from the service are applied to WooCommerce |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a paid Shelf Planner subscription and licence key; Store data is sent to the vendor's cloud service; Forecasting logic is not visible in this plugin |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Sends product and order data to the forecasting service ($), Live sync when a product is updated or an order completes ($), Applies stock quantity updates sent by the service ($), Category list sync for the service ($), Setup flow that links the store with a licence key ($), REST endpoints the service calls on the store ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | WooCommerce Multilingual (WCML) ($) |
| Other | — | Shelf Planner API ($) |
| Requires WordPress | 6.3 | 3.5.0 |
| Requires PHP | 8.0 | 5.3 |
| Tested up to | 7.1 | 6.7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api.shelfplanner.com, api-uat.shelfplanner.com, api-dev.shelfplanner.com |
| Blocks | — | 1 |