GTM4WP - Google Tag Manager for WordPress vs Kadence Shop Kit
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Kadence Shop Kit v3.0.8 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Kadence Shop Kit ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Each module is switched on or off separately in settings; Swatches, galleries, quickview and size charts on product pages; Checkout editor and checkout coupon modal included |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Product template blocks need Kadence Blocks active; Commercial plugin that needs a licence key; Some code under lib/ is adapted from Iconic plugins |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Variation swatches on product pages ($), Product template blocks for the WooCommerce block editor ($), Product and variation galleries, with attribute images ($), Size charts ($), Reviews module ($), Cart notices ($), Product badges ($), Product quickview with REST controller ($), Checkout editor, with HPOS compatibility declaration ($), Global product tabs ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | Kadence Blocks ($), Iconic (bundled code) ($) |
| Other | — | Kadence licence server (Uplink) ($) |
| Requires WordPress | 6.3 | 6.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | licensing.nexcess.com, software.liquidweb.com, herald.nexcess.com, licensing.stellarwp.com, telemetry.stellarwp.com |
| Blocks | — | 26 |