GTM4WP - Google Tag Manager for WordPress vs Kadence Shop Kit Installer
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Kadence Shop Kit Installer v2.5.0 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Kadence Shop Kit Installer ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Moves a legacy install to Kadence Shop Kit in one activation; Deactivates itself after the migration; Contains installer code only, no shop features of its own |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Only useful for the legacy kadence-woo-extras slug; The downloaded installer carries the customer licence key, per code comments |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Installs and activates Kadence Shop Kit ($), Transfers the licence to the new plugin ($), Deactivates itself after migration ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | Kadence Shop Kit ($) |
| Other | — | Kadence licence server ($) |
| Requires WordPress | 6.3 | 6.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 6.9.4 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |