GTM4WP - Google Tag Manager for WordPress vs Klarna for WooCommerce
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Klarna for WooCommerce v4.13.4 · checked 23 Oct 2026 Free · ★ 2.3/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 20,000+ |
| Last updated | October 12, 2026 | October 12, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Klarna for WooCommerce |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Klarna payment method at WooCommerce checkout; Express Klarna buttons on the cart; Subscription renewal support through Klarna |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Settings page configuration is fetched from an external S3 bucket; Needs a Klarna merchant account to take live payments; Onsite messaging is an extra setting that must be switched on |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Klarna payment gateway for WooCommerce, Klarna express button in the cart, Klarna onsite messaging setting, Scheduled renewal payments for WooCommerce Subscriptions, GDPR helper for stored customer data, Notification listener for Klarna callbacks |
| Integrations | ||
| Payment | — | Klarna payments API |
| Analytics | Google Tag Manager | — |
| Storage | — | Amazon S3 (settings config) |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | WooCommerce Subscriptions |
| Requires WordPress | 6.3 | 6.7 |
| Requires PHP | 8.0 | 8.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | krokedil-settings-page-configs.s3.eu-north-1.amazonaws.com |
| Shortcodes | — | 1 |