GTM4WP - Google Tag Manager for WordPress vs Klaviyo
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Klaviyo v3.8.3 · checked 23 Oct 2026 Free · ★ 2.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 100,000+ |
| Last updated | October 12, 2026 | August 17, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Klaviyo for WooCommerce |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Syncs orders, products and customers to Klaviyo; Tracks cart and checkout events for flows such as abandoned cart; Email signup widgets and a checkout block |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a Klaviyo account and public API key; Sends shopper activity to Klaviyo servers; Adds a REST namespace for Klaviyo-side configuration |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Webhook sync of WooCommerce orders and products to Klaviyo, Added-to-cart event tracking for Klaviyo flows, Sends cart contents to Klaviyo, Email signup widgets, klaviyo/v1 REST routes for version, orders, products and options, Route that lets the plugin be disabled remotely, behind a request validator |
| Integrations | ||
| Marketing | — | Klaviyo |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 5.2 |
| Requires PHP | 8.0 | 7.0 |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | No |
| External services | www.googletagmanager.com | a.klaviyo.com |
| Blocks | — | 1 |