GTM4WP - Google Tag Manager for WordPress vs LearnDash LMS - WooCommerce Integration
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | LearnDash LMS - WooCommerce Integration v2.0.3 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | LearnDash LMS - WooCommerce Integration ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Course product type that grants LearnDash access; Enrolment follows order and subscription status; Retroactive access tool for past orders |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a paid LearnDash LMS licence; Needs WooCommerce; Subscriptions adds the expiry rules; Enrolment changes automatically with order status |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Course product type in WooCommerce ($), Pick the courses a product grants ($), Course selection per product variation ($), Enrolment follows order status ($), Access expires when a subscription lapses ($), Retroactive access tool under WooCommerce tools ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($), WooCommerce Subscriptions ($) |
| Plugins | Contact Form 7, Polylang, WPML | LearnDash LMS ($) |
| Requires WordPress | 6.3 | 6.1 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |