GTM4WP - Google Tag Manager for WordPress vs LifterLMS
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | LifterLMS v10.3.2 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 10,000+ |
| Last updated | October 12, 2026 | October 9, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | LifterLMS · LifterLMS add-ons ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Free core with courses, quizzes and memberships; Certificates, achievements, coupons and vouchers included; Page builder widgets and blocks for course pages |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Online payment gateways are paid add-ons; Core ships with a large set of custom tables; Some features depend on add-ons sold separately |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Courses, sections and lessons, Quizzes and questions, Memberships, Certificate controller, Achievements post type, Coupons and vouchers, Manual payment gateway, Captcha and spam options for forms, Gutenberg block library for course pages, Add-on catalogue and license page ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | bbPress, BuddyPress, Elementor, Beaver Builder, Bricks |
| Other | — | Google reCAPTCHA, Cloudflare Turnstile, Akismet |
| Requires WordPress | 6.3 | 5.9 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | make.lifterlms.com, lifterlms.com, www.google.com |
| Blocks | — | 18 |
| Shortcodes | — | 1 |
| Custom tables | — | 12 |