GTM4WP - Google Tag Manager for WordPress vs Mailchimp for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Mailchimp for WooCommerce v6.3 · checked 23 Oct 2026 Free · ★ 4.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 200,000+ |
| Last updated | October 12, 2026 | September 23, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Mailchimp for WooCommerce |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Syncs customers, orders, products and coupons to Mailchimp; Abandoned cart tracking and post-purchase automations; Newsletter opt-in at checkout; Official Mailchimp plugin, free to use |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a Mailchimp account connected through OAuth; Sends store data to Mailchimp on every sync; Blocked customer emails are reported to a vendor service |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Order sync to Mailchimp, Product and category sync, Coupon sync, Abandoned cart tracking, Newsletter opt-in at checkout, SMS consent at checkout, Storefront pixel for Mailchimp automations, Block emails on a vendor spam list, WP-CLI commands, Personal data export and erase hooks |
| Integrations | ||
| — | Mailchimp | |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce Store API |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | Mailchimp vendor service (Tower) |
| Requires WordPress | 6.3 | 6.2 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | tower.vextras.com, login.mailchimp.com, woocommerce.mailchimpapp.com |
| Blocks | — | 2 |
| Custom tables | — | 2 |