GTM4WP - Google Tag Manager for WordPress vs MailPoet
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | MailPoet v5.43.0 · checked 23 Oct 2026 Free + paid · ★ 4.4/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 500,000+ |
| Last updated | October 12, 2026 | October 20, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | MailPoet · MailPoet Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Newsletter editor with responsive templates; Sign-up forms and new post notifications; WooCommerce integration for shop emails; Usage analytics is off by default |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Sending goes through the MailPoet sending service; Captcha on forms loads Google or Cloudflare scripts when enabled; Some features need a paid MailPoet key |
| Mentioned in our posts | — | 2 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Sign-up forms, Automatic emails such as welcome and post notifications, WooCommerce email editor integration, Email open and click tracking, Subscriber tracking consent capture, Captcha on sign-up forms |
| Integrations | ||
| — | MailPoet sending service | |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | Google reCAPTCHA, Cloudflare Turnstile |
| Requires WordPress | 6.3 | 7.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | bridge.mailpoet.com, challenges.cloudflare.com, www.google.com |
| Blocks | — | 5 |