GTM4WP - Google Tag Manager for WordPress vs Mailster for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Mailster for WooCommerce v2.0.2 · checked 23 Oct 2026 Free · ★ 3.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 1,000+ |
| Last updated | October 12, 2026 | October 14, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Mailster for WooCommerce |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Checkout checkbox to join a newsletter list; Per-product newsletter lists; Automation triggers on order status changes; Lists and triggers managed from the Mailster side |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Requires the paid Mailster plugin; Only works with Mailster lists, not other email services; Adds settings and a metabox to WooCommerce products |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Subscribe checkbox at checkout, Per-product newsletter lists, Mailster automation triggers on order status changes, Subscribe customer when the order is placed, WooCommerce email template for Mailster messages |
| Integrations | ||
| — | Mailster | |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 6.2 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |