GTM4WP - Google Tag Manager for WordPress vs MWB HubSpot for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | MWB HubSpot for WooCommerce v1.6.8 · checked 23 Oct 2026 Free + paid · ★ 3.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 6,000+ |
| Last updated | October 12, 2026 | September 3, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | MWB HubSpot for WooCommerce · MWB HubSpot for WooCommerce Pro ($) · HPOS Compatibility add-on ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Customers, orders and products synced to HubSpot; Abandoned cart tracking; Real-time and background sync through Action Scheduler; RFM customer segmentation screen |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Some features need the paid Pro add-on; HPOS stores need the separate HPOS Compatibility add-on; Sync runs through HubSpot API calls on every change |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Customer contact sync to HubSpot, Abandoned cart tracking and clean-up, Real-time sync through scheduled actions, RFM customer segmentation screen, Guest order sync, HPOS deal sync locked until HPOS Compatibility add-on is licensed ($) |
| Integrations | ||
| CRM | — | HubSpot |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | WPML |
| Requires WordPress | 6.3 | 4.4.0 |
| Requires PHP | 8.0 | 5.1 |
| Tested up to | 7.1 | 7.1.0 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api.hubapi.com |