GTM4WP - Google Tag Manager for WordPress vs Metorik Helper
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Metorik Helper v2.0.10 · checked 23 Oct 2026 Free · ★ 5.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 9,000+ |
| Last updated | October 12, 2026 | August 18, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Metorik Helper |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Faster, lighter imports into Metorik via ID and updated-since endpoints; Cart tracking and recovery links with optional coupon; Order and customer source (UTM/referrer) attribution |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Only useful with a paid Metorik subscription; Sends cart contents and emails to Metorik's servers; Cart email capture popup and checkout opt-in need checking against local privacy rules |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Extra WooCommerce REST endpoints for fast Metorik imports, Syncs carts to Metorik on every cart change, Cart recovery endpoint with optional coupon, Add-to-cart email capture popup, overridable template, Cart reminder opt-in checkbox on block checkout, Order and customer source attribution, View in Metorik boxes on products, orders, subscriptions and users |
| Integrations | ||
| Analytics | Google Tag Manager | Metorik |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | WooCommerce Subscriptions |
| Requires WordPress | 6.3 | 5.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 6.8 |
| Phones home | No | No |
| External services | www.googletagmanager.com | app.metorik.com, api.ipify.org |