GTM4WP - Google Tag Manager for WordPress vs Moosend Website Tracking
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Moosend Website Tracking v1.0.190 · checked 23 Oct 2026 Free · ★ 3.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 1,000+ |
| Last updated | October 12, 2026 | June 10, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Moosend Website Tracking |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Tracks WooCommerce add-to-cart and purchase events; Connects visitor activity to Moosend segments and workflows; No plugin-side paid tier |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a separate Moosend account; Sends visitor activity to a third-party service; Few settings beyond the Moosend site ID |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Page view tracking for logged-out and logged-in visitors, WooCommerce add-to-cart tracking, WooCommerce purchase tracking, Admin page to save the Moosend site ID |
| Integrations | ||
| Marketing | — | Moosend |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 4.1 |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | 6.8 |
| Phones home | No | No |
| External services | www.googletagmanager.com | cdn.stat-track.com |