GTM4WP - Google Tag Manager for WordPress vs Multistore Multivendor
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Multistore Multivendor v1.1.2 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 10+ |
| Last updated | October 12, 2026 | February 17, 2024 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Multistore Multivendor |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | One install serves several storefront domains; Products are split by author, with no extra install; Small codebase that is easy to audit |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Hard-coded author ID 6 in the related-products query; Domain matching depends on each user's website field; Needs WooCommerce and per-domain DNS setup |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Domain to contributor user mapping via the user website field, Product list filtered to the domain's author, Related products restricted to one author, Per-domain siteurl and home option rewrite, Author support added to products, Subscribers added to the author dropdown in admin |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 5.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 6.4.3 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |