GTM4WP - Google Tag Manager for WordPress vs NotificationX
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | NotificationX v3.3.5 · checked 23 Oct 2026 Free + paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | NotificationX · NotificationX Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Recent sales and review popups for WooCommerce; Notification bar and inline notice options in the free version; Feedback entries stored and exported from popup forms |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Email, video and analytics sources need the Pro add-on; Pro upgrade notices appear in the admin; Built-in usage tracking through WPDeveloper Insights (asks first) |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | WooCommerce recent sales popups, Recent review notifications, Floating notification bar with height handling, Inline notification shortcode, YouTube and Vimeo video notifications ($), Email subscription notifications ($), Custom notification type ($), Page analytics notifications ($) |
| Integrations | ||
| — | Mailchimp ($), ConvertKit ($), Brevo ($) | |
| CRM | — | ActiveCampaign ($) |
| Analytics | Google Tag Manager | — |
| Social | — | YouTube ($) |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Elementor, WPML |
| Requires WordPress | 6.3 | 5.3 |
| Requires PHP | 8.0 | 5.6 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | notificationx.com, send.wpinsight.com |
| Blocks | — | 3 |
| Shortcodes | — | 1 |