GTM4WP - Google Tag Manager for WordPress vs Product Sync for Google Business Profile
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Product Sync for Google Business Profile v1.3.1 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Product Sync for Google Business Profile ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Syncs single products on save or in bulk; Whole-catalogue sync runs in the background; Adds a bulk action to the WooCommerce product list |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Connects with browser cookies, not an official Google API; Google can change its pages and break the sync; Paid product, licensed through Freemius |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Whole-catalogue sync in the background ($), Publishes a product when it is saved ($), Bulk action on the WooCommerce product list ($), Connects a Google Business Profile account using session cookies ($), Hourly keepalive to keep the Google session alive ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | Google Business Profile ($) |
| Requires WordPress | 6.3 | 5.6 |
| Requires PHP | 8.0 | 7.0 |
| Tested up to | 7.1 | 6.7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | business.google.com, www.google.com |