GTM4WP - Google Tag Manager for WordPress vs Product Video for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Product Video for WooCommerce v1.7.0 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Product Video for WooCommerce ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Embeds YouTube, Vimeo and Facebook videos; Featured video on product pages and shop thumbnails; Works with Elementor and Divi product templates |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Relies on third-party video hosts; Video appearance depends on the theme and gallery layout; Paid product sold through WooCommerce.com |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Featured video on the single product page ($), Video in place of the product thumbnail on shop lists ($), Videos added to the product gallery ($), Video entries managed in their own admin list ($), Video fields on the product edit screen ($), Video output for Elementor and Divi product templates ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| Social | — | YouTube ($), Vimeo ($), Facebook ($) |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | Elementor ($) |
| Requires WordPress | 6.3 | 6.5 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 6.8 |
| Phones home | No | No |
| External services | www.googletagmanager.com | www.youtube.com, player.vimeo.com, www.facebook.com |