GTM4WP - Google Tag Manager for WordPress vs Retainful
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Retainful v2.6.45 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 1,000+ |
| Last updated | October 12, 2026 | October 5, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Retainful · Retainful Premium plan ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Abandoned cart recovery and signup popups for WooCommerce; Next-order and referral coupons created automatically; Works with WPML, Polylang and WooCommerce Multi-Currency |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Plugin is being deprecated in favour of a newer Retainful plugin; Needs a Retainful account and sends store and visitor data to it; Premium features need a paid Retainful plan |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Abandoned cart tracking script, Next-order coupon generation, Referral coupons in the coupon list, Signup popup with coupon, Product view tracking, REST endpoints for store sync, WooCommerce Multi-Currency support, Polylang and WPML support, AfterPay quote capture, Upgrade to premium link in the admin, Admin notice about the plugin being replaced |
| Integrations | ||
| Payment | — | AfterPay, PayPal (WooCommerce IPN) |
| — | Retainful API | |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Polylang, WPML, WooCommerce Multi-Currency |
| Requires WordPress | 6.3 | 6.0.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api.retainful.com, webhooks.retainful.net, js.retainful.com, feedback.retainful.com |