GTM4WP - Google Tag Manager for WordPress vs SearchWP WooCommerce Integration
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | SearchWP WooCommerce Integration v1.4.1 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | SearchWP WooCommerce Integration ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Product search and layered navigation use the SearchWP engine; Admin product search in WooCommerce uses the same engine; Hidden and out-of-stock products can be left out of results |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Requires the paid SearchWP plugin and a licence; Only useful on WooCommerce stores |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Product search uses SearchWP results ($), Layered navigation term counts and price filter ($), Admin product search in WooCommerce ($), Exclude hidden products from results ($), Exclude out-of-stock products from results ($), Keeps WooCommerce ordering on search results ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | SearchWP ($) |
| Requires WordPress | 6.3 | — |
| Requires PHP | 8.0 | 5.6 |
| Tested up to | 7.1 | — |
| Phones home | No | No |
| External services | www.googletagmanager.com | searchwp.com |