GTM4WP - Google Tag Manager for WordPress vs Sendcloud | Smart Shipping Service
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Sendcloud | Smart Shipping Service v2.4.5 · checked 23 Oct 2026 Free Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Sendcloud | Smart Shipping Service |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Adds Sendcloud shipping methods, including service points; Delivery zones and methods stored in plugin tables; Free to install; sign-up is the only requirement |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a Sendcloud account before the plugin does anything useful; Shipping workflow depends on the external Sendcloud service |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Sendcloud shipping methods for WooCommerce, Service point delivery method, Delivery zones and methods stored in plugin tables, WooCommerce API classes for the Sendcloud service, Re-syncs on WooCommerce currency change, Sendcloud admin menu under WooCommerce |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | Sendcloud platform |
| Requires WordPress | 6.3 | 4.5.0 |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | 6.6.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |
| Custom tables | — | 2 |