GTM4WP - Google Tag Manager for WordPress vs Sender
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Sender v2.11.1 · checked 23 Oct 2026 Free · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 5,000+ |
| Last updated | October 12, 2026 | October 5, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Sender.net email marketing |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Signup forms as a widget, shortcode and Gutenberg block; Syncs WooCommerce customers and cart events; Divi module for Sender forms |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a Sender account and API token; Campaign and automation logic lives on Sender's platform |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Signup forms as widget, shortcode and block, Cart tracking for abandoned-cart automations, Order events sent on payment complete, Checkout newsletter opt-in block, Divi signup form module, Settings page under Sender.net menu |
| Integrations | ||
| — | Sender API | |
| Analytics | Google Tag Manager | Sender stats API |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Divi |
| Requires WordPress | 6.3 | 4.7.0 |
| Requires PHP | 8.0 | 7.1 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | api.sender.net, stats.sender.net |
| Shortcodes | — | 1 |