GTM4WP - Google Tag Manager for WordPress vs Sensei LMS
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Sensei LMS v4.26.4 · checked 23 Oct 2026 Free + paid · ★ 3.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 9,000+ |
| Last updated | October 12, 2026 | September 29, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Sensei LMS · Sensei Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Courses, lessons and quizzes registered as their own content types; Learner progress and quiz results stored in plugin tables; Video embeds from YouTube and Vimeo |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Selling courses and groups needs the separate Sensei Pro plugin; Paid courses rely on WooCommerce |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Course post type, Lesson and quiz post types, Learner progress reports from plugin tables, Quiz submissions, answers and grades stored in tables, YouTube and Vimeo video embeds, Sensei widgets, Sell-course prompt that points to Sensei Pro, Groups feature upsell to Sensei Pro, Usage tracking that asks first |
| Integrations | ||
| — | MailPoet | |
| Marketing | — | Mailchimp |
| Analytics | Google Tag Manager | — |
| Social | — | Vimeo |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | WPML, Divi |
| Requires WordPress | 6.3 | 6.9 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | player.vimeo.com, vimeo.com, public-api.wordpress.com, senseilms.us19.list-manage.com |
| Blocks | — | 44 |
| Custom tables | — | 4 |