GTM4WP - Google Tag Manager for WordPress vs ShopMagic for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | ShopMagic for WooCommerce v4.9.3 · checked 23 Oct 2026 Free + paid · ★ 4.6/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 10,000+ |
| Last updated | October 12, 2026 | October 22, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | ShopMagic for WooCommerce · ShopMagic PRO add-ons ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Event-based email workflows for WooCommerce; Built-in order and customer placeholders; Connects to several email marketing services |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Many advanced events and filters need paid PRO add-ons; Large plugin with many bundled libraries; Usage tracking asks for consent |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Event-based automation workflows, WooCommerce mail templates for sending, Order placeholders such as totals, Saves confirmed marketing subscriptions, Recipe converter, PRO-only events and filters (upsell placeholders in free code) ($), PRO add-on detection ($) |
| Integrations | ||
| — | Mailchimp, GetResponse, MailerLite, Postmark | |
| CRM | — | ActiveCampaign |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 6.4 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | shopmagic.app, www.wpdesk.pl, mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, api.getresponse.com, api3.getresponse360.com, api3.getresponse360.pl, data.wpdesk.org, connect.mailerlite.com |