GTM4WP - Google Tag Manager for WordPress vs Shopstar
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Shopstar v1.1.66 · checked 23 Oct 2026 Free · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 1,000+ |
| Last updated | October 12, 2026 | June 16, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Shopstar · Shopstar! Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Minimalist WooCommerce store design with two header layouts; Full-width and left-sidebar page templates; Header cart count updates and WooCommerce PDF invoice styling |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Premium upgrade is promoted in the admin and Customizer; Its installer recommends several extra plugins such as WPForms and SiteOrigin |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Centered and left-aligned header layouts, Optional header top bar, Full width, left sidebar and Gutenberg page templates, Custom header image support, Custom logo, Primary menu location, Custom background, Header cart count updates via AJAX, Option to hide the reCAPTCHA badge, Premium upgrade page in the admin ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | WPForms, Polylang, WooCommerce PDF Invoices & Packing Slips |
| Other | — | Google Fonts |
| Requires WordPress | 6.3 | 4.7 |
| Requires PHP | 8.0 | 5.3 |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | No |
| External services | www.googletagmanager.com | fonts.googleapis.com |