GTM4WP - Google Tag Manager for WordPress vs Lasso Lite
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Lasso Lite v161 · checked 23 Oct 2026 Free + paid · ★ 3.1/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 4,000+ |
| Last updated | October 12, 2026 | October 21, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Lasso Lite · Lasso Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Cloaked short links on your own domain; Product displays with a block or shortcode; Imports links from other link plugins |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Auto-monetising Amazon links needs the paid Pro plan; Usage analytics are on by default in the admin; Amazon product details need your own Amazon credentials |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Cloaked short links on your own site, Basic click counts per link, Product display via [lasso] shortcode, Elementor widget for the Lasso shortcode, Import existing links from other plugins, Groups for organising links, Amazon product details via your own credentials, Upgrade to Pro prompts and licence check ($) |
| Integrations | ||
| Analytics | Google Tag Manager | PostHog |
| E-commerce | WooCommerce | Amazon Creators API |
| Plugins | Contact Form 7, Polylang, WPML | Elementor |
| Other | — | Sentry |
| Requires WordPress | 6.3 | 5.1 |
| Requires PHP | 8.0 | 7.2 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Yes |
| External services | www.googletagmanager.com | creatorsapi.amazon, ph.getlasso.co, getlasso.co, app.getlasso.co, o51581.ingest.sentry.io, creatorsapi.auth.us-east-1.amazoncognito.com |
| Shortcodes | — | 1 |