GTM4WP - Google Tag Manager for WordPress vs Site Search 360
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Site Search 360 v2.1.11 · checked 23 Oct 2026 Free + paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Site Search 360 · Site Search 360 paid plans ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Replaces the default WordPress search with a hosted index; Autocomplete suggestions and grouped results; Indexes WooCommerce categories and custom fields |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a Site Search 360 account and hosted index; Indexed content is stored on the vendor's servers; Plan limits and trial expiry apply to the hosted service |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Replace WordPress search results, Index content on save, publish and trash, Search box, button, form and result block shortcodes, Search widget, Search forms added to menus, WooCommerce category indexing, Search designer admin page, Plan screen with upgrade call to action ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Advanced Custom Fields, WP Rocket |
| Other | — | Site Search 360 hosted API |
| Requires WordPress | 6.3 | 4.0.0 |
| Requires PHP | 8.0 | 5.2.4 |
| Tested up to | 7.1 | 6.9 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api.sitesearch360.com, global.sitesearch360.com, insights.sitesearch360.com, js.sitesearch360.com, cdn.sitesearch360.com |
| Shortcodes | — | 4 |