GTM4WP - Google Tag Manager for WordPress vs Skimlinks
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Skimlinks v1.3.1 · checked 23 Oct 2026 Free · ★ 3.2/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 800+ |
| Last updated | October 12, 2026 | January 15, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Skimlinks |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Rewrites outbound product links to affiliate links; Optional disclosure badge and widget; Keeps affiliate links in RSS and feed content |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Deprecated and no longer supported by Skimlinks; Needs a Skimlinks publisher account and ID; Adds a third-party script to every front-end page |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Rewrite outbound links to affiliate links, Skimlinks script in the footer, Affiliate links in RSS and feed content, Disclosure badge in content, Disclosure widget, Settings page under Settings |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | Skimlinks affiliate network, go.redirectingat.com link redirects |
| Requires WordPress | 6.3 | 2.7.1 |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | 4.9 |
| Phones home | No | No |
| External services | www.googletagmanager.com | s.skimresources.com, go.redirectingat.com |