GTM4WP - Google Tag Manager for WordPress vs Sokol: Smart WooCommerce Search (formerly Smart Ajax Product Search)
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Sokol: Smart WooCommerce Search (formerly Smart Ajax Product Search) v3.0.14 · checked 23 Oct 2026 Free + paid · ★ 4.4/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 5,000+ |
| Last updated | October 12, 2026 | October 21, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Sokol: Smart WooCommerce Search · Smart WooCommerce Search Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Live Ajax suggestions with images and prices; Search index for larger product catalogues; Search widget and analytics toggle in the free version |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Free and Pro versions cannot run together; Some widget fields and features need Pro; Adds custom database tables for the search index |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Ajax product suggestions through a REST route, Prebuilt search index in custom tables, Search widget for sidebars, Opt-in GA4 search event tracking, Pro-only widget fields show an upgrade prompt ($) |
| Integrations | ||
| Analytics | Google Tag Manager | Google Analytics 4 |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Polylang, Divi |
| Other | — | Freemius |
| Requires WordPress | 6.3 | 5.9 |
| Requires PHP | 8.0 | 7.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | api.freemius.com, checkout.freemius.com |
| Shortcodes | — | 1 |
| Custom tables | — | 2 |