GTM4WP - Google Tag Manager for WordPress vs Storefront
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Storefront v4.6.2 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 90,000+ |
| Last updated | October 12, 2026 | December 9, 2025 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Storefront · Storefront Extensions Bundle ($) · Storefront Powerpack ($) · Storefront Designer ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Free WooCommerce theme with Customizer layout and colour options; Full-width template, widget regions and custom header support; Starter content and a Customizer guided tour |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Paid Storefront Extensions bundle is promoted in the admin; Built around WooCommerce, so it suits shops rather than other site types |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Layout and colour options in the Customizer, Full width page template, Multiple widget regions, Navigation menu locations, Custom header support, Custom background support, Starter content on theme activation, Customizer guided tour, Welcome screen in the admin |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Jetpack, Storefront Powerpack ($), Storefront Designer ($) |
| Other | — | Google Fonts |
| Requires WordPress | 6.3 | 5.3.4 |
| Requires PHP | 8.0 | 5.6.0 |
| Tested up to | 7.1 | 6.5 |
| Phones home | No | No |
| External services | www.googletagmanager.com | fonts.googleapis.com |