GTM4WP - Google Tag Manager for WordPress vs TikTok for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | TikTok for WooCommerce v1.4.2 · checked 23 Oct 2026 Free Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | TikTok for WooCommerce |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Installs the TikTok pixel and Events API from settings; Syncs the WooCommerce product catalog to TikTok; Shows TikTok order details in the WooCommerce order screens |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a TikTok business account login; Sends store sales and contact details to TikTok; Full ad features are described on a separate Woo.com listing |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | TikTok pixel and WooCommerce event tracking, Product catalog sync to TikTok, Product delete and trash sync to TikTok, TikTok order details in WooCommerce order screens, Partner eligibility check on a daily schedule, Store sales and contact data sent to TikTok, WooCommerce onboarding task for TikTok setup, TikTok admin page under WooCommerce Marketing |
| Integrations | ||
| Analytics | Google Tag Manager | TikTok Events API |
| Social | — | TikTok Business API |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 5.7.0 |
| Requires PHP | 8.0 | 7.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Yes |
| External services | www.googletagmanager.com | biz-api.tiktok.com, business-api.tiktok.com |